By Luis Maldonado, Ricoh Puerto Rico
Context
Imprenta Quiñones, with 85 years of continuous service, stands out as the oldest printing press in the southern part of the island. His primary focus has been working with government and medical health institutions. With a business model that covers both companies (B2B) and individual consumers (B2C), this printing company is based on high-volume printing services.
The challenge
Given its extensive history, the printing press has faced significant challenges. These include adaptation to market changes, since for 85 years it depended exclusively on "Offset" technology, using Heidelberg machinery. The need to update your service model, problems with local parts and services due to your specialization in "Offset" printing, delays in internal and external processes, and lack of time for training or exploring alternatives in the digital printing market . , have been critical challenges.
Solution
To face these challenges, Ricoh implemented the "Offset 2 Digital" strategy, transforming the traditional offset printing model to the innovation of the digital printing model to expand the offer of applications that respond to current customer demands.
Ricoh for Commercial Printers
Discover new possibilities with different printing services. Benefits:
- Graphic arts print quality.
- Modular and scalable solutions.
- Productivity.
- Analysis of data.
- Interactive content.
- Substrate flexibility.
Results
The results have been remarkable. A 50% reduction in internal process management times and workflow optimization was achieved, which positively impacted customer service, sales, and work in general. User productivity increased by 150% due to the transition from Offset to digital. In addition, administrative processes were simplified by half, favoring growth towards digital solutions and attracting new, younger resources. Finally, the incorporation of the variable data and color flow solution allowed the printer to better understand the potential of these digital tools, offering competitive advantages in the market that benefit its customers.
Ricoh Latin America and Quiñones Printing acting together in support of the United Nations Sustainable Development Goals for a better future:
Ricoh is a global company committed to achieving the United Nations Sustainable Development Goals (SDGs) by solving social problems through business with the sole purpose of achieving economic growth, a better planet and a better society.
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