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Technology in 2025: People-centric approach to accelerate digital adoption_article

Technology in 2025: People-centric approach to accelerate digital adoption

Diego Imperio, President & CEO, Ricoh LATAM

With just weeks to go before the curtain opens in 2025, it is a crucial time for teams to reflect: which strategies have paid off, and which strategies require rethinking? Looking back, several of the technology trends predicted at the beginning of 2024 have had a significant impact on business.

For example, Device as a Service (DaaS) grew rapidly by enabling companies to manage leading-edge technology through subscriptions rather than purchases, reducing costs and improving flexibility. This market will reach USD 832.88 Billion, growing at over 33.46% CAGR between 2023 and 20301. In Communication Services, collaborative tools and robust enterprise integrations were leveraged for the audiovisual market. And what about AI... which is driving automation and IoT in various sectors such as manufacturing, healthcare, or logistics, enabling fast and efficient decisions close to the source of the data.

The reality is that we are facing a digital landscape full of growth possibilities. At Ricoh LATAM, we see a bright future for the region, and we have a clear direction for continuing to accelerate the digital adoption of companies in all sectors. I believe that the concept of human-centric technology will be more relevant than ever, guiding innovation toward solutions that not only optimize processes but also empower people and improve their experience in workspaces.

The year 2025 is shaping up to be a disruptive period in which technology, which is already fully developed and integrated, allows us to make a significant leap forward, not only in the tools we use but also in the way we work, innovate, and live. This year invites us to re-evaluate and adjust our paradigms, to transform our mentalities and work methodologies to adapt to a world where change is constant, and creativity is the engine of progress. It is time to redesign the future, together!

Based on our experience and ongoing dialogue with experts and strategic partners, we have identified five key trends that will set the pace for many IT strategies by 2025:

  1. Managed Services for always-on businesses

One trend that will continue to gain prominence in 2025 is adopting Managed Services as a strategic model for enterprises. According to an IDC report, companies that adopt managed IT and AV services can reduce their operating costs by 25% to 45%. This approach allows companies to focus on their core business while optimizing operational efficiency, reducing costs, and ensuring consistent support. Managed services not only simplify processes but also enable organizations to adapt with agility to an ever-changing business environment. This is where Ricoh's managed services play a crucial role, enabling organizations to focus on core business activities while relying on experts to manage their technology infrastructure and processes.

  1. Further Evolution in Hybrid Work: Smart and Collaborative Spaces

Hybrid work will evolve into an even smarter model, supported by collaborative spaces enabled by digital tools such as interactive displays and collaboration technologies that allow teams to work seamlessly, regardless of their location. In addition, AI-powered platforms will optimize resource allocation in real time, improving productivity and work wellbeing.

  1. Focus on sustainability in all business areas

2025 will be a pivotal year for the integration of green technologies in business in a world more focused on sustainability. From energy-efficient data centers to printing solutions with a lower carbon footprint, digital sustainability will be a priority. Companies that adopt circular models, such as recycling electronic devices and reusing materials, will increasingly have a competitive advantage.

  1. Automation for business agility

While automation will continue to transform business, the focus will shift to a more balanced integration between technology and people. Companies will look to maximize human potential through more process automation solutions designed to empower work teams. The key will be to combine operational efficiency with human creativity.

  1. The Rise of Technology Management as a Service

The transition to models such as Technology as a Service (TaaS) will transform the way companies manage their technology resources. For example, far from making large investments in the purchase of equipment, organizations will continue to opt for models such as “Device as a Service” with subscriptions that provide access to state-of-the-art technology and integrated services. This model not only reduces initial costs, but also guarantees constant updates, facilitates IT management, and offers unprecedented flexibility to adapt to changing business needs.

At Ricoh LATAM, we understand that 2025 will be a year in which technology will be the main driver to redefine how we work, connect, and care for our environment. We are ready to accompany companies on this journey, optimizing their operations, promoting sustainability, and boosting human potential to face the challenges of the future together.

Let's make 2025 a year of victories in every game we face!


1 Fundamental Business Insights (Device as A Service Market Size and Share, By Offering (Hardware, Software, Services), Device Type (Desktop, Laptop, Notebook and Tablets), Enterprise Size, End-Use, Regional Forecast, Industry Players, Growth Statistics Report 2023-2030)

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