Retail Evolution and Digital Transformation
Consumers are more empowered than never.
"Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service".Brian Tracy
They have at their fingertip the access to a wide variety of stores, products, options and prices anywhere they are, wherever at home, at a store or on the go. New technologies such as cloud computing and mobility are propelling the e-commerce even further. This means that the customer's journey is less predictable than ever. They can start a service or product search online and visit the physical store as well as the opposite, increasing the level of complexity for retailers by creating new concepts such as webrooming and showrooming. Also, customers expect to interact with the brands the way they want, leveraging all channels available and expecting retailers to have a unified view of them. Welcome to the omnichannel world, more than a buzz word, a trend that is reshaping the world of retail.
All the above in a world of high competition, where entry barriers has fallen and global brands and start-up competes for the attention and share of wallet of the same customers. Welcome to a new world of disruption, welcome to an era of Digital Transformation that impacts every single business… retail is no different.
Customer Needs and Retail Trends
Consumers use a variety of digital and physical touchpoints to get to know more about products and brands.
Store Manager and Sales Operations Needs
The customer can now interact with the product, get more information and any other assistance, through multiple channels.
Logistics and Admin Needs
Customers has the flexibility to choose between the convenience of receiving the goods at home or pick up instore, taking benefits of time and cost savings.
