Existing customers
Desarrollos Wiloprintex. Case of success

By Sol Rodríguez, Ricoh Argentina

History and context

Desarrollos Wiloprintex is an Argentine Graphic Company of the LyT Group dedicated to personalized printing for companies and entrepreneurs, with a focus on innovative developments in graphic communication. It is a SME Graphic Company in the process of expansion, seeking regionalization in the Latin American market.

Based on his relationship with Ricoh, Nicolas Sande, CEO of the company, expressed: “At a time of so much change in our country and the region, it is essential to have a creative team within our companies to generate new business situations, and these are times to be well prepared to offer differential value to our clients. We see a very promising future thanks to the fact that we have many developments carried out.”

Business challenge

After extensive research, Wiloprintex decided to partner with Ricoh due to their reputation in the printing industry and their expertise in innovative solutions. Ricoh offered Wiloprintex a wide range of technologies and services that met all their requirements.

To start, Ricoh provided Wiloprintex with new printing technology that allowed them to print on unconventional materials such as Lenticular, Tyvek, PAI and Inmold. This innovative feature allowed Wiloprintex to offer its customers unique printing pieces that convey a unique sensory experience.

In addition to the ability to print on new substrates, Ricoh also ensured that the print quality was impeccable. This was especially important for Wiloprintex, as its goal was to deliver high value-added products.

Speed of response and fast delivery were also key factors for Wiloprintex. With Ricoh's solution, it was able to meet its clients' tight deadlines and deliver custom, lower-volume projects efficiently.

Another advantage of working with Ricoh was the ability to customize printing parts. With the tools and technologies provided by Ricoh, Wiloprintex was able to offer its customers unlimited design and customization options.

In summary, Wiloprintex's partnership with Ricoh allowed them to meet their objectives of offering high value-added products with a unique sensory experience. Innovative printing technology, print quality, quick response and fast delivery were significant advantages that Ricoh provided to Wiloprintex.

Ricoh solution

The Ricoh PRO C5300 high-volume printer was implemented as a solution to overcome these challenges, shifting its conventional approach to an innovative digital printing model. This change allowed them to diversify their range of applications to meet the changing needs of their customers.

The market is always eager for new applications and none of the applications, whether lenticular, INMOLD printing or TYVEK printing, today have a solution outside of traditional offset. Entering with Ricoh the short-run / on-demand / customization market with these materials is a response to a market that needs quick changes more frequently.

Results

The solution generated redundancy in internal processes, having 2 teams for each process. It helped them to have beyond the possibility of backup, to be able to double the productive capacity and thus project better and higher billing (more profitable and efficient).

With more resolution they were able to develop Lenticular printing for short runs, an unprecedented application in the world. They were also able to leverage the flexibility to use different materials, not only lenticular, but Tyvek (wristbands), substrates such as BOPP for Inmold in short runs, and papers. . specials, all with excellent quality and low level of waste (less than 4% combined in all our applications).

Regarding the results, Nicolas added: “Ricoh technology gives us important competitive advantages over other brands that provide similar products. There are technical issues that are exclusive to Ricoh and that will help us develop applications (such as lenticular printing) that we could not do with other brands."

  • With the acquisition of the Ricoh Solution, the client ACHIEVES improvements in their delivery times by 50%
  • With RICOH TECHNOLOGY he was able to have printing consistency and finally work without work or inconveniences, managing to increase his billing by 30%.
  • Low production costs (toner price, production equipment, operating costs vs. competitive equipment).


Ricoh's Graphic Communication solutions are a fundamental element for printing companies and other printing businesses that seek to transition their traditional offset operation to a more agile, versatile and consistent digital model that achieves greater customization in printing with unique applications to achieve memorable experiences. . through unforgettable packaging, labels and designs.

For more information about our Graphic Communication solutions, check out theRicoh PRO C5300 high volume printer.

Ricoh Latin America and Wiloprintex acting together in support of the United Nations Sustainable Development Goals for a better future:

Ricoh is a global company committed to achieving the United Nations Sustainable Development Goals (SDGs) by solving social problems through business with the sole purpose of achieving economic growth, a better planet and a better society.

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