Case Study: Integral Advertising

Find out how Publicidad Integral in El Salvador boosted its graphic success with the Ricoh PRO C5300s, creating efficient digital production that improved quality, reduced costs, and expanded its customer base.

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History and context

PUBLICIDAD INTEGRAL, a Salvadoran company that began operations in 2012, driven by the vision of its founder, Don Roberto Yada. With great experience in advertising and graphic arts, Don Roberto joins his wife, brother and father to give life to this family business and start the adventurous path of entrepreneurship. Since its inception, PUBLICIDAD INTEGRAL has excelled in advertising printing, offering solutions in large and small scale: offset, digital and plotter printing. It is important to mention that it has a diverse range of clients, from national companies to governmental and multinational institutions. Among its most outstanding achievements, it has participated and won local bids from leading companies in the telephony sector in Latin America, consolidating its reputation in the printing industry. Its varied portfolio includes collaborations with companies in the food, automotive, retail, education, NGO's and more.

Business challenge

Thanks to the excellent quality of its advertising printing services, PUBLICIDAD INTEGRAL has an exceptional reputation in the graphic industry. Throughout 12 years, the company has been acquiring machinery for the reproduction of advertising material on demand, in order to meet all the requirements and specifications requested by the customer. Becoming leaders, mainly in gigantographic printing solutions.

However, thanks to the confidence of its customers, the demand for digital printing had increased, so it was important to increase installed operating capacity by acquiring a new industrial printer that could meet the high quality standards related to color and sharpness requested by its customers.

Ricoh Solution

Ricoh offers the customer theIndustrial Color Printer PRO C5300, ideal for the graphic arts world to achieve exceptional print quality and high resolution with 2400x4800 dpi. This digital printer has a unique TCRU program, which allows its parts to be easily changed by trained operators. In addition, the equipment offers versatility in handling different materials thanks to its paper customization. And finally, it provides a unique user experience by being easy to operate. In addition, it is important to mention that different analyses were carried out, where the customer was able to know that by deciding to purchase the RICOH printer, it would positively impact their costs and operational efficiency.

Results

PUBLICIDAD INTEGRAL has been able to experience all the benefits that the PRO C5300s printing equipment has brought to the digital printing department and the entire company in general:

Significant decrease in maintenance costs associated with the machinery previously used in its operation.
Increased operational efficiency thanks to the excellent performance of the equipment in conjunction with their supplies, which at the same time allows them to get more jobs done in less time and at a lower cost.
Increase in sales of new clients due to the expansion of the range of printed advertising products offered by Publicidad Integral

"This wonderful machine, the Ricoh PRO C5300s, has exceeded our expectations, as it is faithful in its colors, print sharpness, speed and, above all, very easy to use. Together with the support of the Ricoh team, we have been able to overcome our challenge in the area of Digital Advertising, managing to offer a much wider range of products to our customers and exceed the expectations of our partners, as we have increased sales and our positioning in this line of business.” - Margarita Linares de Yada - Head of the Creative Department.

It is safe to say that the Ricoh Graphic Communications portfolio for print and copy centers transforms the Graphic Arts sector by adapting to today's customer demands. With industrial printers, large format printers, textile printing, software and services, Ricoh improves the workflows of Graphic Arts companies, enabling them to successfully meet their business objectives while preserving the quality they seek and accelerating their digital adoption.

Ricoh Latin America and Integral Advertising acted together in support of the United Nations Sustainable Development Goals for a better future:

Ricoh at a global level is a company committed to achieving the United Nations Sustainable Development Goals (SDG) by solving social problems through business with the sole purpose of achieving economic growth, a better planet. and a better society.